Mobile Advertising Revenue Now Over 50% of Digital Total

Advertisers spent an all-time high $36.6 billion to promote their wares to mobile device users in the U.S. last year. That marks the first time mobile advertising revenue represented more than half (50.4%) of the U.S. annual digital advertising spending, the Interactive Advertising Bureau (IAB) highlights in a new market research report. Continue reading

NPD Finds 60% of Internet Households With Internet-Connected TV

The number of Internet households with Internet-connected TVs has now reached 60% in the U.S., according to new market research from The NPD Group.

Thirty-five percent of U.S. Internet homes had streaming media players as of January 2017, up from 29 percent last year. The number with connected TVs installed rose by six million to reach 60 percent. Continue reading

Password Security Survey: Even Pros Are Lax

Social media users, even those working in the cyber security field, are exposing themselves to security threats, according to a password security survey conducted by security specialist Thycotic at the RSA Conference in San Francisco in February. More than half – 53 percent – of respondents said they hadn’t changed their social network passwords in over one year. Continue reading

Daily YouTube Hours Viewed Hits 1 Billion

YouTube management made a difficult and contentious decision a few years back to turn its primary focus away from the number of views videos garnered to focusing on daily YouTube hours viewed. YouTube reached a major milestone along that course last year as viewers watched 1 billion hours of YouTube OTT video content per day. Continue reading

Report: Cord Cutting for Broadband is Real as Wireless Broadband Improves

Ten percent of U.S. broadband households are likely to cancel their wired broadband subscriptions in the next 12 months, according to new market research from Parks Associates. The research sees this as a new wave of wireless substitution, which is now impacting the broadband market. Continue reading

Online Privacy: 70% of U.S. Consumers are Increasingly Concerned

U.S. consumers are increasingly concerned about online privacy, according to a new online privacy survey from IDC. More than 8 in 10 survey participants expressed concern regarding the security of their personally identifiable information (PII), IDC highlights in a press release. Furthermore, 7 in 10 said they were more concerned about the security of PII than they were a few years ago. Continue reading