Majority of Emails Now Opened on Mobile Devices

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More emails are now read on mobile devices than on portable or desktop personal computers, or any other forms of computing devices, according to a mobile email survey from Return Path. Continue reading

Growing Use of Chatbots and Virtual Assistants Ushers in New Conversational Graphical User Interfaces

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Enterprise-scale businesses are finding that conversational chatbots and virtual assistants can automate recurring workplace business tasks, presaging what ABI Research believes will be a major evolutionary shift in graphical user interfaces (GUIs). Continue reading

Virtual Reality Headset Interest Gaining, Purchase Intentions Nearly Doubled in One Year

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Nine percent (about one in 11) U.S. broadband households intend to purchase a virtual reality (VR) headset in the next year, according to new market research from Parks Associates. Continue reading

Survey Finds Strong Interest in M2M Payments

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More than 8 in 10 Americans expressed strong interest in M2M payments that would use “Internet of Things” (IoT) technology and automated machine-to-machine (M2M) payments, a new study from Visa and PYMNTS-dot-com reveals. The study, entitled “How We Will Pay” was released at the WIRED Business Conference alongside Visa’s announcement that more than 12 banks are joining its token service provider program. Continue reading

Smartphone Usage: One in Five Use Their Devices Every Five Minutes

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Would it surprise you to know that a tad over one in five smartphone users worldwide (22%) use their devices once every five minutes, or that nearly half feel compelled to respond to ads when they see them on mobile devices? Those are just two of the key findings from a new smartphone usage survey from IAB (Interactive Advertising Bureau). Continue reading

Surprise: Email Tops Social Media When It Comes to Consumer-Brand Interaction

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Despite its large and still growing public presence, social media is not the ideal platform when it comes to brand interaction, according to a new digital consumer brand survey from email marketing specialist Campaigner. Continue reading

Report: Global Average Broadband Cost and Speed Rises

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Average broadband cost and speed for residential service rose just over 7 percent quarterly around the world in 1Q 2017, rising to $105 from $98 in 4Q 2016, according to Point Topic’s latest global survey of residential and commercial broadband services. Monthly charges rose across all three delivery modes: copper, cable and fiber. Continue reading

Cable, Wireless Satisfaction Survey Finds High Distrust Levels

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Less than half (42%) of cable TV subscribers and only a little over half of wireless customers (54%) trust their service provider, according to a new cable and wireless satisfaction survey from Salesforce.com. Continue reading

Mobile Advertising Revenue Now Over 50% of Digital Total

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Advertisers spent an all-time high $36.6 billion to promote their wares to mobile device users in the U.S. last year. That marks the first time mobile advertising revenue represented more than half (50.4%) of the U.S. annual digital advertising spending, the Interactive Advertising Bureau (IAB) highlights in a new market research report. Continue reading

NPD Finds 60% of Internet Households With Internet-Connected TV

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The number of Internet households with Internet-connected TVs has now reached 60% in the U.S., according to new market research from The NPD Group.

Thirty-five percent of U.S. Internet homes had streaming media players as of January 2017, up from 29 percent last year. The number with connected TVs installed rose by six million to reach 60 percent. Continue reading