Television consumption is evolving from live to on-demand. The trend is especially strong among the 18- to 34-year old age group, according to Parks Associates. Continue reading
Tag Archives: streaming
Daily YouTube Hours Viewed Hits 1 Billion
YouTube management made a difficult and contentious decision a few years back to turn its primary focus away from the number of views videos garnered to focusing on daily YouTube hours viewed. YouTube reached a major milestone along that course last year as viewers watched 1 billion hours of YouTube OTT video content per day. Continue reading