Nearly Six in Ten Broadband Households Subscribe to Netflix, Amazon or Hulu OTT Video

The latest over-the-top (OTT) video services market research from Parks Associates reveals the extent to which just three providers dominate the U.S. market. Just shy of six in ten (59%) U.S. broadband households subscribe to Netflix, Amazon or Hulu, according to Parks’ latest Video Market Tracker. Just six percent subscribe to another over-the-top (OTT) video service without also subscribing to one of the top three. Continue reading

Daily YouTube Hours Viewed Hits 1 Billion

YouTube management made a difficult and contentious decision a few years back to turn its primary focus away from the number of views videos garnered to focusing on daily YouTube hours viewed. YouTube reached a major milestone along that course last year as viewers watched 1 billion hours of YouTube OTT video content per day. Continue reading