Live video calling has reached near-universal adoption for social use among friends and family as it becomes more accessible and easier to use, with one in three people video chatting at least once a week, according to new video calling research from Nexmo, the Vonage API Platform.
Not surprisingly, millennials have have been the top adopters of video calls, with a 175% jump in their regular live video usage in the last three years. According to the research, 25% of young people video chat on a daily basis. Additionally, almost half of people aged 35-54, and 25 percent of those 55 and older, report they are video chatting more than they were one year ago.
Video Calling Research
Among other findings in the video calling research:
- Mobile has become the preferred method for video calling, with 68% of video calling taking place on mobile devices.
- A key motivation for video calling, according to respondents, is that it creates a more personal experience compared to other channels.
- Nearly one-third of respondents are using live video to chat with a business, brand or service provider, which is three times more than three years ago, and almost one in five Americans video chat with businesses once a week or more.
According to Vonage, as video calling with businesses and brands becomes more mainstream, industries are adopting it at different rates. While it is still in the early growth phase, video is on track to become a mainstream form of consumer-to-business communication.
Among different industries:
- Retail: More than one-third of consumers are using video chat to speak with a sales advisor about a big ticket or specialized item.
- Healthcare: Almost 25% of people are already using live video to chat with a doctor about a non-emergency condition such as renewing a prescription.