Broadband Enables the Smarthome and Nearly Half of Consumers Prefer It We’ve watched with great admiration as CDG clients have gone about the important job of bringing broadband to their communities. Finding ways to monetize that significant investment has always been a priority. Increasingly, the smarthome looks like a good opportunity to achieve that goal.
Nearly half of consumers prefer a home with smart technology, according to new smart home market research from Parks Associates. About the same percentage agreed having smart home technology is a major selling point when buying or selling a home.
The report added that nearly a third (30%) of likely movers want smart technology pre-installed, preferring to pay for it as part of a mortgage rather than paying for and installing the technology after purchasing a home.
One of the major reasons, revealed in response to another question, is that about 85% of those surveyed said they want a smart home but are intimidated by the idea of installing the products themselves.
“New residential and MDU properties provide a prime opportunity to incorporate smart home features from the ground up and differentiate properties for potential buyers or renters,” said Brad Russell, Parks Associates research director, connected home, in a prepared statement.
The opportunity for service providers is clear. Customers prefer a smart home but are somewhat intimidated in setting one up. Who better to assist them than their broadband ISP?