Netflix Maintains OTT Supremacy, Disney+ May Contend Soon

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Netflix had the top OTT video streaming service in 2019, according to a new report from Parks Associates.

The list is based on the estimated number of subscriptions through October – before the launches of Disney+ and AppleTV+.

The biggest gainer on the list, compared to the 2018 list, was CBS All Access, which moved up from eighth place to fifth this year, while dropping noticeably was MLB.TV, which fell from sixth to eighth place, even though it gained subscribers since 2018.

Among others on the list, Sling TV stayed in the top ten with more than 2.5 million subscribers, retaining its position as the top vMVPD service in the US. Other vMVPD services include Hulu + Live TV, YouTube TV, and AT&T Now (previously DIRECTV Now).

 The top 10:

1.            Netflix

2.            Amazon Prime Video

3.            Hulu (SVOD)

4.            HBO NOW

5.            CBS All Access

6.            STARZ

7.            Showtime

8.            MLB.TV

9.            ESPN+

10.         Sling TV 

“Competition in live streaming services is intensifying as several big brand names are competing for a small but growing slice of the OTT subscription base,” said Brett Sappington, senior research director and principal analyst for Parks Associates, in a prepared statement. “Consumers continue to sign up for multiple OTT video services. If this trend holds, many services can continue to grow as the market grows. However, a slowdown will suggest that consumers are finally drawing the line on the amount they will spend each month.”

Sappington added: “The Walt Disney Company announced it had reached 10 million subscribers upon initial launch, which would put its Disney+ service fourth on the list, ahead of HBO Now,” Sappington said. “Their entry, along with Apple TV+ and other direct-to-consumer services upcoming in 2020, has been a major disruptor to the OTT space and will require all players from top to bottom to ensure they are delivering unique value to their subscribers in order to retain their base.”